Jon’s In Waikiki (AKA The Waikiki Marketer)

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Google AdWords Upgrades Its Features

December 10th, 2007 · No Comments

Are you a Google AdWords user/advertiser? Google AdWords has added a couple of new features to aid you (and me) in running your campaigns. Here’s the breakdown:

IMPROVEMENT #1 – Location Targeting

If you used the AdWords geographic targeting tool before, you know that you chose could choose areas, but if you only wanted to choose one certain part of a country to target, you had to create a separate campaign for it. In other words if you wanted to choose all of Asia and just the Western states of the U.S., you had to do 2 campaigns. 1 for Asia, 1 for the US states. Now you can choose both in one campaign.

The new targeting tool takes the form of an interactive map. That’s a great improvement over the old-school list of nation/state/city names that preceded this. With the map you can make choices in different countries at different levels of specificity.

Still, having not used this yet myself, I’m unsure how well you can tell the campaign is doing in one area over another if they’re in the same campaign. There’s always the option of an analytics campaign tracking it, but that adds another step to getting to that data – assuming that you can’t see it from inside AdWords, that is.

Improvement #2 will be addressed in the next post. Stay tuned.

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