According to ZenithOptimedia (try spelling that 5 times fast), Internet advertisings will pass radio next year, making its piece of the global advertising pie that much bigger. This is a massive gain in a short period of time. Then again, that’s been the story of the Internet from 1995 on.
What does that mean to you? It’s not necessarily a call to get on board. What this prediction actually says - by itself - is ‘More businesses will be using internet & search engine advertising’. That’s a bigger crowd online vying for the eyes, and the wallets, of people using the Web. These days that’s almost everybody.
The lesson you should take away is that your search engine/internet advertising needs to be better. As more competition comes online and puts their ads next to yours on Google, you’ll need to stand out more. It’s the old story - making your message grab the customer despite the presence of other businesses.
You’ll need to advertise smarter, not necessarily harder. You’ll probably have more company next year, but that doesn’t mean the party’s over. It’s just means you’re going to have to do a little more to get prime floor space.
Spread the Word
del.icio.us Digg Furl Reddit Ask blogmarks Google Socializer Spurl StumbleUpon Yahoo! Help
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment