Jon’s In Waikiki (AKA The Waikiki Marketer)

The 2nd feature of Google AdWords that has seen improvements added is the Ad Diagnostics Tool. Basically, the tool is for those keywords you believe your AdWords ad should be showing for - but itsn’t.
It can be very frustrating to aim an ad at a specific audience and/or keyword phrase and come up empty. The [...]

Are you a Google AdWords user/advertiser? Google AdWords has added a couple of new features to aid you (and me) in running your campaigns. Here’s the breakdown:
IMPROVEMENT #1 - Location Targeting
If you used the AdWords geographic targeting tool before, you know that you chose could choose areas, but if you only wanted to choose one [...]

According to ZenithOptimedia (try spelling that 5 times fast), Internet advertisings will pass radio next year, making its piece of the global advertising pie that much bigger. This is a massive gain in a short period of time. Then again, that’s been the story of the Internet from 1995 on.
What does that mean to you? [...]