Jon’s In Waikiki (AKA The Waikiki Marketer)

The Honolulu Advertiser had the usual story on the insane lengths shoppers go to on the day after Thanksgiving. One was a lady who stood in line 10 hours at a local Wal Mart(!). The article also reported that many people were telling reporters that this year would see a smaller budget. The cost of [...]

People often forget to do regular checks on their site. For exampe – are you absolutely sure that every picture on your site actually shows up? I’ve learned the hard way that one wrong letter in the path can screw things up. Having a ‘broken picture’ icon proudly displayed on one of your pages can [...]

A new Hawaii record label has just started, run by the Baraquio family. Locals will know the sisters from their tv show, Living Local. The first release is coming out next week, a CD entitled ‘Lost & Found’. The Baraquios have shown a great understanding of not only the right way to do business, but [...]

This is old news in some ways, but the update is still happening so I consider it fair game. You may have experienced a drop in both PageRank and keyword rankings. This seems to be a bigger update than usual. Google’s new system, introduced in the last couple of years, was supposedly to be one [...]

Hawaii is always behind the Mainland on trends and developments. Some say we’re 10 years behind, some say 5. That lag may have shortened due to the Internet, but it still exists. Frankly, the Islands’ slower movement forward is fine with me. While I lived on the Mainland I grew tired of the new ‘thing’ [...]