Jon’s In Waikiki (AKA The Waikiki Marketer)

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Entries from September 2007

SEM & SEO Equally Effective

September 24th, 2007 · No Comments

Marketing Sherpa just came out with the results of a new survey. They polled 2500 Search Engine marketers/marketing firms and found that SEO and SEM ran neck and neck. At least with the marketers. This doesn’t surprise me. I’ve found that search advertising, such as AdWords, is as profitable and beneficial to business as search […]

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SEO Tip – Don’t Forget Your Image Names

September 13th, 2007 · 1 Comment

In the past, optimization for images & graphics consisted of stuffing keywords into the ALT tag. This tactic was so abused that Google no longer takes the ALT tag as seriously as it once did. Still, it’s worth using that outlet for a keyword or 2, as long as it’s done with a lighter touch. […]

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