Jon's In Waikiki (AKA The Waikiki Marketer)

Marketing Sherpa just came out with the results of a new survey. They polled 2500 Search Engine marketers/marketing firms and found that SEO and SEM ran neck and neck. At least with the marketers. This doesn’t surprise me. I’ve found that search advertising, such as Google Ads, is as profitable and beneficial to business as […]

In the past, optimization for images & graphics consisted of stuffing keywords into the ALT tag. This tactic was so abused that Google no longer takes the ALT tag as seriously as it once did. Still, it’s worth using that outlet for a keyword or 2, as long as it’s done with a lighter touch. […]