Jon’s In Waikiki (AKA The Waikiki Marketer)

It looks like the other side of the coin is valid as well. A couple of posts back I wrote about studies that showed how search directly influenced offline sales. Now, another study has come out, done by Jupiter Research.
This time, the numbers told us something interesting about offline influencing online. According to the study, [...]

Google, more specifically Google AdWords, has just launched a new site dedicated solely to click fraud - info on it, info on fighting it, info on what they’re doing about it. At least that’s what they say the site will be. Right now there’s not much there:
http://www.google.com/adwords/adtrafficquality/index.html
Check it out for yourself. At the time [...]

2 new studies and their findings were revealed recently, one of them commissioned by Yahoo. The Yahoo study involved 175,00 subjects who were divided by theri exposure, or non-exposure, to online ads. Their demographics and ‘behavior’ patterns were identical otherwise. Very interesting data emerged that showed the strength online advertising gives to your offline sales:
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