Jon's In Waikiki (AKA The Waikiki Marketer)

It looks like the other side of the coin is valid as well. A couple of posts back I wrote about studies that showed how search directly influenced offline sales. Now, another study has come out, done by Jupiter Research. This time, the numbers told us something interesting about offline influencing online. According to the […]

2 new studies and their findings were revealed recently, one of them commissioned by Yahoo. The Yahoo study involved 175,00 subjects who were divided by their exposure, or non-exposure, to online ads. Their demographics and ‘behavior’ patterns were identical otherwise. Very interesting data emerged that showed the strength online advertising gives to your offline sales: […]