Jon’s In Waikiki (AKA The Waikiki Marketer)

The past month has had its difficulties. Nothing like Lindsay Lohan Difficulties, but enought that my eye was taken off the ball for a little while. Now I’m back and swinging for the stands (VISUAL: Me standing at home plate, pointing to center field, Babe Ruth style).

I’ve read a few good books lately, like the Charlie Chan series. Charlie comes off very well in those books. Prejudices are dealt with in the book and Mr. Chan is always the victor, in both that arena as well as solving the crime when no one else can; I highly recommend them. I’d say that even if he wasn’t from Honolulu.
A book that’s more pertinent here is ‘Made To Stick’. It’s an excellent study of how to structure a message or story to….make it stick. They emphasize the structures of Proverbs (Early to bed, early to rise…) and Urban Legends.

Their analysis identifies qualities that make a story/message stand out AND take root in the mind of those who hear it. It’s very applicable to anyone in business, especially those trying to put together a concise, yet complete marketing message.

It’s essential reading for all marketers and business people. If I could put a greater emphasis on how good the book is, I would. In the meantime, I’m heading down to the beach with Nigel. It’s time for his walk and I need to get some sun myself.

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