Jon's In Waikiki (AKA The Waikiki Marketer)

Let’s say you’re walking down the street, on the way to buy some new T-Shirts. The ones you have are stretched in the neck, have holes plus they have stains. None of those stains resemble any of the Church-recognized Saints or Star Wars characters, so you can’t sell them. Even if you could, you still […]

As I have probably said before in this blog, I’m mystified by clients and prospects who say they don’t want to do a search engine advertising campaign because ‘you have to pay for those’. It surprises me because they seem to see this kind of marketing as somehow different. It’s like saying that they wouldn’t […]