Jon’s In Waikiki (AKA The Waikiki Marketer)

It’s unfortunate that we sometimes look at our customers as trying to take advantage of us. Or as just one of an inexhaustible supply of people we can make money from; therefore we feel we don’t need to try too hard to connect individually. There’s always another customer around the corner, we think. But [...]

Usually using more words than you would think necessary is the deathknell for social popularity. Unless you’re Oprah. However, this usually reliable idea is being turned on its head by search engines.
A study was recently done that told us something we already knew - searchers rarely use just on word to do a search. Unless [...]

Hawaii has long depended on tourism for its economy. Before World War II, Hawaii actually had other industries such as sugar, pineapple and other agricultural products that made up a large part of the Islands’ wealth. While there was a tourist industry at that time, it was limited to those with higher incomes - the [...]

I was interested to read that Microsoft is now at work on their own Analytics package. It’s currently in beta and will be released later this year. Then again ‘Vista’ has had more projected release dates than that new Guns N Roses album. Still, this might be a better bet for actually arriving on, or [...]

If you were on the Internet in the Late 90’s, and even recent years, you probably knew about the DMOZ. You might have also known it under the name ‘Open Directory Project’. This directory has been a thorn in the sides of search engine marketers for quite a while. Myself included.
Why all the hostility? Google [...]

More and more the Internet is reflecting conditions and systems of the real world. This first, most famous, example of this is Google and their innovative search engine. If you’ve read “The Search”, written by John Battelle, an excellent book BTW, you know already how Google modeled their rankings on the academic publishing world. The [...]

My wife and I spent New Year’s Eve at home and saw the turning from the living room. The various options for New Year’s didn’t seem very exciting. I’m not sure if that’s a sign of the lack of event imagination or our age. Another reason was that we were just tired out. But that [...]