Jon’s In Waikiki (AKA The Waikiki Marketer)

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Entries from October 2006

SEO – does it guarantee anything?

October 29th, 2006 · No Comments

As I often observe – perhaps too often – the dot bomb era taught us lessons that were soon forgotten. I was reminded of this recently when I got an email from a potential client saying that my fee was too high – especially because I didn’t guarantee them sales; the implication being that other, […]

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Follow Up to Yesterday & Another Interesting SE Stat

October 21st, 2006 · No Comments

Yesterday I cited the fact that paid search beat out organic (ie regular) search listings in the conversion rate category. I tracked down the actual figures so you can see for yourself. Plus maybe it’ll get certain people to stop calling me a liar (I’m talking to you, Mom). Anyway, here is the conversion rates […]

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The Most Cost Efficient Way To New Customers? Search!

October 20th, 2006 · No Comments

This has been said before, but many remained skeptical about search marketing and its results. This just released study by Piper Jaffray will hopefully bring them around. The study confirmed, using a ‘cost per customer aquisition’ measurement to give their conclusions a quantitative, understandable conclusion. Here’s the rundown of the marketing tools they used in […]

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Dynamic URLs and How to Handle Them for SEO

October 17th, 2006 · No Comments

I’m working with a client at the moment who is using session ids. These have been used for some time to track customers on your website. Gathering that information is a great way to peer into the mind of your website visitors. The problem is that it can affect your standing in the search engines. […]

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New Tool: Google Website Optimizer

October 10th, 2006 · No Comments

I have to hand it to Google – they’ve come out with something that can truly help your business. The Google Website Optimizer is basically your testing ground for any and all factors that are used on a webpage. Want to test different text colors or fonts and see which ones produce the best response? […]

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Post-Earthquake & Click Fraud (Good?) News

October 9th, 2006 · No Comments

As most of you know, Hawaii suffered a 6.7 earthquake, which did some damage and knocked out power here on Oahu for a day or two, depending on where you live. My wife and I were awoken by the first tremor, though we really didn’t know what happened. We were just vaguely aware of our […]

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