Jon’s In Waikiki (AKA The Waikiki Marketer)

Before I get into my next point on the dangers of link exchanges, please don’t take this as a complete dismissal of its use. The better lesson to come away with is that you have to stay very vigilant if you do use this tool.
I’ll jump in by citing the most common trick in link [...]

In my SEO work, I’ve now taken the stance of making Link Exchanges a low priority of things to do. I have a variety of reason for this, which I will cover later, but this entry will deal with the inherent weakness of exchanging links.
As most know by now, one-way, inbound links to your site [...]