Jon’s In Waikiki (AKA The Waikiki Marketer)

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Google To Buy YouTube (?)

September 24th, 2006 · No Comments

This is only a rumor, at least as of this writing; still, there’s enough smoke to cause some to believe that the fire is real. Buying the video sharing site/network could be one more step in Google’s march toward online dominance.

Google has gone far beyond just being a search engine long ago. In the past couple of years they’ve branched off into Web Metrics (Google Analytics, formerly Urchin), Spreadsheets, Email service and, just recently, Google Groups. Acquiring YouTube certainly wouldn’t be out of character, whether it’s true or not.

The strange part of all this is that they conquered the world by being a pure, uncomplicated, easy-to-use Search Engine. Yahoo was a portal and its homepage was a visually busy. Their loss to upstart Google was blamed on their trying to be all things to all people and, most of all, forgetting their search service.

A few years later and suddenly Google is going down the same road. They may have made the right move by solidifying their hold on the Search audience, only then moving to other things. Still, that doesn’t mean they won’t make mistakes or that conditions won’t change, cutting down their lead in the Search races.

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