Jon’s In Waikiki (AKA The Waikiki Marketer)

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Backlinks – How Often Are They Updated In Search Engines?

September 19th, 2006 · No Comments

People are understandably upset when they check Google and they have the same amount of links that they had the week before. And the week before that. You know you’ve added plenty of them recently and the googlebot must have found them by now. If you’ve found yourself dealing with this same frustration, keep in mind 2 things –

1. You’re not alone. It happens to everybody, and I mean Everybody.

2. It’s not as bad as it looks.

Here’s the deal. First, Google collects new links constantly. The Google bots are on the job 24/7 running around the Net. No breaks, no overtime. I hear rumblings that they may go Union soon.

Second, despite the perpetual cataloging of links, Google only publishes them about once every quarter. So, even though they are in the search engine database, they’re not going to show until that publish date arrives. A bit like waiting for the new issue of FHM to hit the newsstands. If you like that sort of thing.

Lastly, Google has delayed giving a site ‘credit’ for a link until it’s been up for some time. It isn’t clear for how long they hold back or if they hold for different amounts of time according to different factors, etc. However, while scoring that link from a PR 9 page is great, you’re probably not going to see the lift for a while. Then again, maybe you will. This is the search engines we’re talking about. Consistency is not their strong point.

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