The click fraud issue is nothing new. I’ve dealt with it in my work, often falling backwards in shock that Google didn’t detect the false clicks. One example was a client who books vacation rentals on a Pacific island. He went from 20 – 30 inquiries a day to 0 over the course of a couple of weeks. We finally figured out that literally 100s of clicks were done by a competitor who lives in a tiny town a couple of miles away from my client.
Google didn’t catch any of this – there were no red flags raised when this tiny town – on the same island – had 10 times the clicks of major cities like New York. I guess they thought my client had launched a very succesful marketing campaign aimed at getting locals who live 2 miles away – on an island – to rent vacation condos. They finally compensated the client, but not before putting up a fight.
Business Week has made click fraud their cover story in the new issue. Not a lot of new info for most of us, but it shows how mainstream this problem has become; and how far Google & Yahoo will go to downplay the issue. If you believe their PR you would think it was much ado about nothing. I beg to differ. Here’s the link to the story:
- Internet Marketing – Where Robots Ain’t Cool - July 20, 2015
- Why Google Biz Reviews are Even More Important to You Now - July 3, 2015
- How You’re Losing Website Sales at the Crucial Moment - June 23, 2015
- Why Google+ MUST Be Part of Your Internet Marketing Strategy - June 18, 2015
- 3 Questions You Must Answer When Considering PPC - June 15, 2015
- Why 50+ Year Old Direct Marketing Techniques are the New SEO ‘Secrets’ - June 11, 2015
- The Truth About Bounce Rate - June 4, 2015
- READABLE: The Overlooked SEO & Internet Marketing Factor - May 29, 2015
- You Can’t Just Sell in Today’s SEO World & Still Rank - May 27, 2015
- How to Get Back Up in Google After the ‘Phantom’ Update - May 22, 2015