Jon’s In Waikiki (AKA The Waikiki Marketer)

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Click Fraud Makes The Cover

September 16th, 2006 · No Comments

The click fraud issue is nothing new. I’ve dealt with it in my work, often falling backwards in shock that Google didn’t detect the false clicks. One example was a client who books vacation rentals on a Pacific island. He went from 20 – 30 inquiries a day to 0 over the course of a couple of weeks. We finally figured out that literally 100s of clicks were done by a competitor who lives in a tiny town a couple of miles away from my client.

Google didn’t catch any of this – there were no red flags raised when this tiny town – on the same island – had 10 times the clicks of major cities like New York. I guess they thought my client had launched a very succesful marketing campaign aimed at getting locals who live 2 miles away – on an island – to rent vacation condos. They finally compensated the client, but not before putting up a fight.

Business Week has made click fraud their cover story in the new issue. Not a lot of new info for most of us, but it shows how mainstream this problem has become; and how far Google & Yahoo will go to downplay the issue. If you believe their PR you would think it was much ado about nothing. I beg to differ. Here’s the link to the story:

Business Week – Click Fraud Article

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