Jon’s In Waikiki (AKA The Waikiki Marketer)

This is not news to anyone who uses Yahoo Ads, but the challenger to AdWords throne looks a lot weaker than previously thought. Posts on forums across the Web confirm that advertisers have been unable to get into their accounts for 4, count ‘em - 4, days! They can’t change their bid prices, their ad [...]

This is only a rumor, at least as of this writing; still, there’s enough smoke to cause some to believe that the fire is real. Buying the video sharing site/network could be one more step in Google’s march toward online dominance.
Google has gone far beyond just being a search engine long ago. In the past [...]

This is only a rumor, at least as of this writing; still, there’s enough smoke to cause some to believe that the fire is real. Buying the video sharing site/network could be one more step in Google’s march toward online dominance.
Google has gone far beyond just being a search engine long ago. In the past [...]

People are understandably upset when they check Google and they have the same amount of links that they had the week before. And the week before that. You know you’ve added plenty of them recently and the googlebot must have found them by now. If you’ve found yourself dealing with this same frustration, keep in [...]

The next trick up the link cheat’s sleeve is his - or her - use of javascript. As many of you know, javascript menus are usually a negative in your on-site SEO efforts. While Google might have made inroads in following/using these menus, the others usually cannot. And even Google is not 100% yet.
Your friendly [...]

The click fraud issue is nothing new. I’ve dealt with it in my work, often falling backwards in shock that Google didn’t detect the false clicks. One example was a client who books vacation rentals on a Pacific island. He went from 20 - 30 inquiries a day to 0 over the course of a [...]

I’m finally back on track with the Link Exchange thread. Im now going to start discussing how your link partner can cheat you, fixing the exchange so that the link on their site to you is worthless. Here’s one way they do it.
If you work with websites, you’re probably familiar with “robots.txt” files. What these [...]

Like everyone else, I saw the Ask.com “Use Tools” commercial campaign that blanketed tv for some time. The strange thing is that I can’t recall seeing any of their ads recently. I say it’s strange because it seems that Ask.com is starting to get, and give, some traffic all of a sudden. A delayed reaction [...]

There’s been a change in the Google AdWords placement on search result pages. What’s happened? Before, Google would show the top two AdWords ads in a light blue box above whatever search results come up. You’ll now see that, at least for some searchers, sometimes, all the ads will now be shown on the right [...]

You may remember that Google announced that they were now factoring in the Landing Page(s) for AdWords campaigns in their PPC algorithm. This algorithm has broader implications from the ranking algorithm they use for organic/regular listings.
It not only applies to how they ‘rank’ you in the line-up of ads they show, but also how much [...]