Jon’s In Waikiki (AKA The Waikiki Marketer)

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New AdWords Feature – ‘Invalid Clicks’

August 15th, 2006 · No Comments

Google AdWords has just added a new stat for your Google AdWords campaigns. They have actually put in a count of how many invalid, or fraudulent, clicks they have caught.

Does this mean that you can toss out your click fraud detection code? If I were you, I wouldn’t. It’s almost guaranteed that you will still differ with Google on what is, or isn’t, a fraudulent click.

While this is, at first look, a nice addition to AdWords, it does raise the question: Is Google going to say ‘This is how many fraudulent clicks there are – like it or not’. In other words, the appeal process is now closed down. Who knows? One thing we’ve all learned the hard way. Google likes to make money. And that often means taking more and more of it from the advertiser(s).

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