Jon’s In Waikiki (AKA The Waikiki Marketer)

The answer to the question is that you never truly know. Of course, you can count all the directories/search engines you’ve submitted to; you can even count up all the places that have a link to you - if you have the time to check them all. But there’s a difference between the links you [...]

Like everywhere else, Hawaii slows down for the month of August. Families here are enjoying the last chance to visit the other Islands or get up to Las Vegas before school begins. One of my mainland friends once asked me, “Where do people from Hawaii go for vacation?”. The answer is Vegas, hands down. I’m [...]

With the entrance of another inter-island airline here, the competition has gotten ugly very quickly. Hawaiian and Aloha airlines first tried legal maneuvering to make it hard, if not impossible for the new guys to even get started. The capper, though - at least so far - was a move by Hawaiian Air. They are [...]

Google AdWords has just added a new stat for your Google AdWords campaigns. They have actually put in a count of how many invalid, or fraudulent, clicks they have caught.
Does this mean that you can toss out your click fraud detection code? If I were you, I wouldn’t. It’s almost guaranteed that you will still [...]

If you’re advertising on Google AdWords, you should take a look at your landing pages. Google’s new focus on landing pages in their bid pricing formula has caught a lot of people by surprise.
Make sure that your landing pages have real content that fits both your AdWords ad text and the keywords you’re targetting. There’ve [...]

If you’ve read my About page, you’ll already know everything essential. So I won’t write it again here. I’m just a haole (white person, for you mainlanders) trying to make an honest buck, though 2 bucks would be nice. Business is done a little differently here in Hawaii. How? That’s what I’ll be writing about, [...]