Jon’s In Waikiki (AKA The Waikiki Marketer)

This isn’t exactly breaking news, but the latest big Google ranking changes is the new ‘Google Fresh’. What is it? For once, the update name actually means something.

The idea behind it is that Google now gives SEO ranking points for Fresh Content. They had always done this to some degree, but there seems to be a new emphasis there. What does that mean for your SEO?

It means that you should leverage ways to create that new and/or updated content, such as blogs, PR, articles, etc. If you’re not using those already, now’s the time to get them started. Or, maybe it’s time to feed those avenues more often.

To help you better understand Google Fresh, here’s a couple of good articles that should shed even more light on how your SEO strategy needs to change:

Much of Social Media interaction and use is seen by the general public, or at least a big slice of it. What many don’t know is that there is also a huge, and growing, social media world going on underneath the surface.

The idea of Google+, many are saying, is to capitalize on this with its Networks feature. Is it the real Future of Social Media? Or just a nice, big Niche that they can dominate? Too early to tell definitively which, but that never stops anyone from make their prediction(s).

Here’s a good article on Google+ and what might be its very smart social media/social networking strategy:

Google+ & Private Network Sharing Article

Doing some work with Dorcas University on their marketing. An interesting project so far. It’s interesting to see how the whole Distance Education/Distance Learning world has truly opened up these past few years. I read recently about isolated villages on the Amazon river using it to educate people there. They never would’ve been able to do this on the traditional school model. Amazing.

Google Panda has changed the SEO game. Permanently. There’s new approaches and new factors in search engine optimization that you MUST know if you want to survive.

Here’s our 1st article on what you need to know and do to get, or regain, your site rankings in Google:

How To Get Rankings In Google Panda

Trying something new I picked up with Google +. Let’s see if it works:

SEO & Internet Marketing Services

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About Me

What exactly is Cloaking and how does it help your SEO? A lot of people have heard of it, but don’t know exactly how it’s done or why so many do it. You may even wonder: should I do it?

Get your questions answered in this new article. This is especially relevant now as Google has announced that they’ll be taking a closer look at Cloaking in the coming months. Find out why you should care.

SEO Cloaking – What It Is & Why It’s A Bad Idea

Many businesses have no idea that their SEO is using techniques that could get them into trouble until it’s too late. This happened here in Hawaii for a numer of businesses who trusted a guy who initially got them great Google rankings. Then, one day, those rankings started to plummet…

If those businesses had done what we explain how to do in this article they could’ve saved themselves a lot of problems and a lot of lost profits. Find out here how to detect Black Hat SEO even before you hire one:

How To Detect Black Hat SEO

Google is constantly shuffling it’s ranking formula to make it better, or at least harder to crack. There are rumored to be as many as 200 factors in the Google ranking algorithm at any time. So how do you contend with that? By using the tried and true.

There are 2 SEO Cornerstones that will always serve you well for Google rankings. They’re not shortcuts or cheats, but they are reliable. And probably always will be. Find out what these SEO factors are and how to use them now:

SEO Cornerstones for Google Ranking

Can you get SEO gains from Twitter? Yes…and No. There are ways to get SEO benefits from your Twitter account, but they don’t come directly. You have to know what you’re doing. And that’s exactly what this article tells you – what you should be doing so your SEO can get those advantages now:

SEO Benefits of Twitter

Internet marketing needs to be an all-over process on your website. You can’t let up or leave areas to ‘hope for the best’. You have to give your prospect access and direction to the information they need to become a customer. Too many websites are not following through on this. What can you do?

A lot, actually. Find out where you’re losing sales right now on your webpages and how to fix the problem. Fast. It’s all here in this brand new article:

Where Your Internet Marketing is losing on-site sales and how to fix it