Search Engine/Internet Marketing Proof, Pt 2
How We Increased Our Client's CTR by 425%
The Google AdWords screenshot below is from a campaign I've been running for one of my valued clients. His CTR was about 2% when he took us on. As you can see, we've moved him up to almost 8.5%. That's more than 4 times more than he'd been getting before he turned his AdWords campaign over to us. Not a bad payoff.
We wrote new ads, new headlines and worked with them on their landing pages. In addition we did, and continue to do, ad testing. In short:
- We raised their click-thru rate so the client got more
clicks. That translated to more business and, ultimately, more profits.
- Their profits went up, not only from having more business
come through door, but by the fact that we lowered their average click
price. They now get more business for the same amount of money.
- We found - and brought to them - new business they hadn't
reached before. It was a completely new revenue stream for them.
As of this writing, we'll soon have his search engine ads CTR (Click-Thru-Rate) to over 9%. Give us the chance to work for you. We'll produce results for your marketing, too.
Contact us now to get started. We'll be glad to hear from you.
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