Search/Internet Marketing Proof, #1
Paid Search Conversions Almost Tripled!
Search marketing is a matter of many metrics. The ultimate proof of a Pay Per Click (or Paid Search) campaign is the Conversions. Not the Clicks. This client was doing okay when we started to work with them. But that wasn't good enough. We agreed and effectively accelerated their Conversions. You can see this all in black and white. Begin by looking at this - the BEFORE stats:
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SEARCH MARKETING CAMPAIGN |
Clicks | Conversion Rate | Conversions |
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How We Beat Google's Own Search Marketing Service
When this client opened his AdWords account he paid Google to create the account. Sounded like a good idea. Google is going to know exactly how to build a successful search marketing campaign. After all, AdWords is their system. They have the inside track, right? Unfortunately that's not the way it plays out. It's a good way to start, but not a great way to run your search marketing long term. I'll prove it.
The screenshot above shows the 10 months before I came on board. The client was averaging about 21 Conversions a month.The Conversion rate is actually pretty good. But, when I first took a look at the campaign, it was obvious that there was a lot of room for improvement.
Now here's the AFTER. It shows the numbers from only the 1st 3 months of my work:
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SEARCH MARKETING CAMPAIGN |
Clicks | Conversion Rate | Conversions |
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If that isn't clear enough, here's a graph
that measures my improvement in his profits. We almost TRIPLED his Monthly
Conversions. This client sells a service that costs thousands of dollars
so you can easily imagine the returns he was seeing on his investment
in us.
The Tough Question About This Search Marketing Case
Despite these impressive gains, you might be saying to yourself: "The increase in Conversions looks good, but the Conversion Rate isn't that big of a jump. You can see in the screenshots that it goes from 3.77% to 4.19%. That's not such a big leap. So what's the deal?"
The deal is this. I tried out many brand new keyphrase groups during those months. New profit levels can't come without reaching new prospects. Inevitably some will succeed, others won't. They'll be eliminated. That's okay, because we learned what DID work for our search marketing and moved the money there. The losers were thrown out.
The Search Marketing 'Perfect Storm' of Success
The Big News here is that in just those 3 months I was able to produce 169 Conversions in AdWords; almost 3 times the Monthly Conversions the client was getting before! To say it plain and simple: the client's business went from getting 21 monthly Conversions to getting 56 Conversions every month. And their click price (or price-per-click) actually went DOWN.
The client got the best of both worlds. A huge increase in conversions - and profts from them - plus they actually paid less for clicks. It's the Perfect Storm of succesful marketing.
Search marketing is a process that should always be doing 2 things: Improving the return and/or reacting to changes in the market. Those could be changes in the prospects' behavior or in how Google runs the AdWords system. The goal is to stay on top and stay ahead. We got both done for this client and we can get it done for you, too.
Look at another documented proof of Search Marketing Results. Or Contact us now to get your search marketing started.
SEO & Internet Marketing Services | Honolulu, Hawaii
"I can say that my
business has increased a lot. I've doubled my revenue (at least), because
of Jon... "
- Franck Berthout