Link Text: A Strategy for SEO Success
Specifically, we’re talking about link
text. ‘How you say it’ means what keywords you use in the link
text when you’re acquiring backlinks to your site. Often, but now
always, you can pick the words used as your link text. That’s something
you need to use to your advantage. Here are some things to know:
- You want to hit keywords in your link text. Don’t just use your business name or the URL of your site. You’re wasting opportunities to help yourself and your business. It’s okay to use your name or URL if you must, or every so often. But using it most or all the time is shooting yourself in the foot.
- Target more than one keyword phrase. You probably have a few keywords you’re targeting that fit your business. If you
don’t, you should. As the saying goes, don’t Put All Your Eggs In One Basket. In your link text, make sure you use
those different keywords. Mix it up.
Not only will that help by helping you with ranking with different keyphrases, it can also prevent a spamming penalty. If Gooogle sees the same keyphrase in every backlink you have, they can take that as ‘unnatural’ SEO (ie spamming) and use it against you. Spare yourself some anger and tears. Find those different keyphrases and use them. - In spite of what we say in #2, you want to use your top, or main, keyphrases more than others. Just as your site’s home page targets that most important keyphrase(s), you’ll want to concentrate on them in your link text as well. Use those keyphrases in a higher percentage of your acquired links.
- Keep in mind that the links should read logically. Stuffing keywords to the point where the link text is pure gibberish should be a red flag. If it doesn’t read well, you probably need to revise and rewrite. You never know if a human will come across your link, in addition to the search engine spiders. It isn’t good practice to look unprofessional or like you’re just another spammer.
Keep in mind that these are long-range strategies for search engine success. Short term, quick fix advocates would probably disagree and tell you to stuff, stuff, stuff those keywords. Ultimately you make the call on your links and your link text. Just remember that the way you conduct yourself online is a reflection of you and it sets patterns in your business behavior. Just a thought.
Contact us today to start your business growing.
Our Services:
Search Engine Optimization
Services | Our
Internet Marketing Services | Freelance
Copywriting Services | SEO
Copywriting | Pay-Per-Click
Campaigns (Google AdWords) 'Just
Gimme Some Good SEO' Starter Package | Google
AdWords Offer
See Actual Marketing
Results: |
Proof of Our Internet Marketing
About Us - Business
& Background: Why
Hire Me? | Contact
Us | FAQ | About
Me
Free Ebook for
Businesses: "What
You Must Know Before Hiring An SEO Company" | Reviews
& Praise for Ebook
Articles & Information:
See All
SEO/Marketing Articles | NEW
- Paid Directories - Worth It?
Other:
Hawaii
Publicity & PR Marketing Resources
You are here: 
